Retail

10
JUN
2014

eCommerce Packaging to Drive New Sales?

The rapid growth of ecommerce and business to consumer direct shipping is undergoing some bumpy transitions on its road to the mainstream. So far consumers have gotten quite a break with free or low costing shipping. But that’s changing and businesses will need to improve their... Read More →
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21
MAY
2014

Spinning Wheat into Packaging Gold

Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest.  But what to do with it? Typically straw of any kind is used to line livestock pens.... Read More →
30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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24
APR
2014

Excellence in Couponing Strategy Makes the Difference

Benefits of Better Couponing Strategy If you’ve dabbled with discount coupons and were wondering about taking it to a more effective and sophisticated level, you can do it yourself or you can work with a marketing agency. An agency can help you integrate it into your promotional... Read More →
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10
APR
2014

The Power of Sweepstakes and Contests

Nothing Beats a Contest It’s hard work, requires excellent planning and execution, but the results show sweepstakes/contests are worth it – particularly at point of sale. Some marketers understand the power of contests. We’ve discovered that a well-conceived and well-executed... Read More →
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02
APR
2014

Top Benefits of Distributing Manufacturers Coupons

 To Many Consumers, Coupons Represent Value – Leverage That Oh those retail store consumers are a fickle lot. It seems they’re expecting discounts on everything and are almost making it some sort of social-media driven crusade to find the lowest prices. Culturally it seems,... Read More →
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19
MAR
2014

Near Field Communications NFC – Yet another Revolution

NFC Gives us the Power of Interactive Packaging Have you ever had the fear you might become too dependent and attached to your smartphone? Well, I have to tell that your tag along friend is becoming even more handy – your codependency is about to increase. Yes the latest... Read More →
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12
MAR
2014

The Rise of Pop Up Retail – And Coming Near You

Pop up Retail is a trend that’s going to be tough for traditional retailers to stop. In fact, it looks like major brands are eager to jump into temporary, go anywhere retail shops themselves. Experts suggest the retail sector is going to undergo massive changes in the coming... Read More →
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05
FEB
2014

Walmart Canada to Grow Significantly in 2014

Walmart Expanding in Canada WalMart is feeling positive about the Canadian retail market in 2014 — and their battle with Costco and Amazon.  They’re expanding their retail service in Canada and have just announced they will spend almost a half billion dollars in new store... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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22
JAN
2014

POP and POS – What’s the Diff?

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →
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