Product Display

18
SEP
2012

Improving Shelf Impact with Innovation in Packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
13
SEP
2012

Great Packaging Design

With consumers making more buying decisions instore while spending only about 20 seconds in a particular store aisle, a product must get it’s message across quickly. And yet there are innumerable messages to integrate to present the right value proposition to them. From... Read More →
13
SEP
2012

Custom POP Displays Still the Best Promotion Tool

When your products aren’t flying off the shelves, you’re faced with the challenge of choosing a sales promotion that is within budget and yet can still move product. Many consumer product marketing managers will look to sales flyers as their go-to promotion vehicle during sales... Read More →
13
SEP
2012

Ready for Retail Packaging Growing in Use

Is Ready for Retail Packaging on Your Radar? Ready for Retail Packaging or RRP as it’s known has been around for a while, but are you wondering why it’s never taken off as expected? RRP is apparently popular in Europe and many still contend that it is unstoppable trend. And, if... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →