Product Display

23
APR
2013

Why Outsourcing Fulfillment Is Vital for Big Time Retail Suppliers

You’ve just received a huge, new permanent order for your products and you’re wondering how you’re going to get them packed and distributed on time on an ongoing basis. Bigger orders, more frequent small orders, shipped nationally — you’re now plunged into the realm of... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
07
MAR
2013

PRS Research Finds only 50 percent of New Packaging Redesigns Succeed

A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to  to understand why some redesign initiatives didn’t... Read More →
29
JAN
2013

Soap Packaging – Customized Packaging Makes the Difference

The Right Packaging Style Have you visited a soap store or other boutique gift shop and seen how simple and creative the packaging is? Soap packaging is interesting because it does so much that other types of packaging don’t. It is one of the few consumer retail products that can... Read More →
04
DEC
2012
clamshell package

High Visibility Packaging Adoption to Grow Strongly

Research company Global Industry Analysts announced their new report on high visibility packaging and the outlook appears to be very strong. They believe the market for blister and other high visibility packaging is expected to exceed US$37 Billion by 2018. This trend has... Read More →
16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
26
SEP
2012

UK Gives Corrugate Packaging the Thumbs Up

  A survey by the Confederation of Paper Industries (CPI) corrugated sector, discovered that corrugate packaging is rated most highly by packaging professionals.  Out of 100 companies surveyed, 83% believed corrugated RRP helps promote products and brands instore, and that... Read More →
25
SEP
2012

Wacky Creative Cardboard Design

The human imagination is an amazing thing when it’s unleashed with a material that has no bounds. There are thousands of people who play with cardboard prototypes and design ideas and out of these will inevitably come interesting packaging ideas. So let’s appreciate... Read More →
24
SEP
2012

POP Display Survey – What Makes A Display Work?

Think about your most successful product displays for a moment. List each of its most prominent features that you recognize. Why did the designer choose those features and do you believe they helped make the display successful? Please take a moment to tell us what you believe are... Read More →