Product Display

11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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08
OCT
2013

Shopper Marketing Training

Shopper Marketing Training Classes POPAI has created a one day training program for shopper marketing in Australia. The program is targeted to marketing professionals, executives and others who want to understand this increasingly important marketing technique, and take their... Read More →
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17
SEP
2013

Still Shipping with Plain Brown Boxes?

Jazz it Up – Create or Strengthen your Brand Value  If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving... Read More →
03
SEP
2013

Beautiful Packaging Ideas

Let’s take a moment to appreciate some fantastic, imaginative packaging designs. No particular product or type of packaging in particular, just a general sweep of impressive designs that show how good some designer’s imaginations are. Just for our love of beautiful... Read More →
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27
AUG
2013

Advantages of Corrugate Packaging

The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they... Read More →
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13
AUG
2013

Windowed Packaging Adds Value

Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than... Read More →
30
JUL
2013

Best Packaging Designs

Tasteful, bold, modern packaging design is a big part of consumer satisfaction. Great packaging catches attention, builds desire for the product, and keeps the customer committed to a purchase.  It really does add value to your brand UVP which is why you need to investigate new... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →