Product Display

01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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26
NOV
2014

NFL Football Merchandising Gives us Insight into Big League Marketing

Sports Merchandising Remains an Attractive Market When the NFL football season begins, we get a good look at a well oiled marketing and merchandising machine that is good at making money.  All hype aside, their process and packaging of their core product is what it’s all... Read More →
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09
OCT
2014

Jammed Packed with Packaging Tips

Best of the Packaging Blog We’re heading towards the holiday season and it’s crunch time for your marketing and sales team. Will your product sell well? And if it doesn’t do you know what happened? That’s why we’ve covered such a range of retail packaging topics and issues. From... Read More →
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05
JUN
2014

What’s Driving Trends in Packaging?

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →
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21
MAY
2014

Spinning Wheat into Packaging Gold

Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest.  But what to do with it? Typically straw of any kind is used to line livestock pens.... Read More →
12
MAR
2014

The Rise of Pop Up Retail – And Coming Near You

Pop up Retail is a trend that’s going to be tough for traditional retailers to stop. In fact, it looks like major brands are eager to jump into temporary, go anywhere retail shops themselves. Experts suggest the retail sector is going to undergo massive changes in the coming... Read More →
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26
FEB
2014

7 Ways to Spend Your Marketing Budget Better Part 2

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →
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22
JAN
2014

POP and POS – What’s the Diff?

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →
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08
JAN
2014

Are Clamshells all they’re Cracked Up to Be?

Clamshell Packaging Proves its Merit 2 fairly recent studies seem to show that high visibility packaging will vastly outperform opaque packaging.  The research showed that sales of clamshell packaged goods were significantly higher and that post purchase consumption was higher as... Read More →
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