POS

13
SEP
2012

Ready for Retail Packaging Growing in Use

Is Ready for Retail Packaging on Your Radar? Ready for Retail Packaging or RRP as it’s known has been around for a while, but are you wondering why it’s never taken off as expected? RRP is apparently popular in Europe and many still contend that it is unstoppable trend. And, if... Read More →
11
SEP
2012

Free Samples – Generosity is a Great Marketing Philosophy

Generosity might be the key to lasting, long performing sales.  It’s not a give-something-to-get-something mentality though.  Generous offers such as free product samples are all about delivering good value to your customer and strengthening your value proposition.... Read More →
10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →
10
SEP
2012

Multichannel Integration is Inevitable

More Channels Add Impact It’s no secret that the continuing ailing economies of Ontario, Quebec, and throughout the US have shifted consumer shopping behaviour. Shoppers are going online and they’re using their smartphones in and outside retail stores. How shoppers... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
07
SEP
2012

What is Shopper Marketing?

The GMA says shopper marketing “is one of the most vastly expanding and promising areas of marketing spend for consumer packaged goods (CPG) manufacturers and retailers.” From a survey conducted by the Grocery Manufacturers Association, 73% of respondents expected their... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
06
SEP
2012

QR Code Adoption is Growing

A new survey by Marketing Charts is suggesting merchants are beginning to warm up to the use of bar codes in their retail stores.  The survey showed 47% are using the codes compared to only 8% last year. Only 38% said they weren’t going to use them this year, which is well down... Read More →