POS

21
DEC
2012

POP Display Survey Results

If you haven’t contributed to our POP survey, please do now. Then check out the interesting results so far. You never know what professionals in the packaging sector think is most relevant to the best POP displays. I don’t want to spoil it for you. Take the survey now! Read More →
22
NOV
2012

Holiday Sales 2012 Canada and US

On the heels of a positive Q3 sales period, this holiday season should be a reasonably good one across Canada and the US and in the UK.  2012 Holiday Spending forecasts are expected to rise 2% in Canada, and that’s despite losing a lot of sales to cross border shopping.   South... Read More →
12
NOV
2012

2012 Xmas Sales Forecast

Some unique conditions are going to be in place for the 2012 Xmas sales season. Add that to the fact that economic growth is positive and we may see stronger sales results this Xmas. ShopperTrak has released its findings for the US retail market recently and they point out the... Read More →
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05
NOV
2012

Canadian Retail Sales Pick up Slightly in Q3, 2012

Strong Growth in the West, Moderate in the East Overall, the latest consumer retail stats were positive. Knowing where sales are strong or ailing is important to your marketing and sales strategy. Here’s a brief review of retail sales activity in August: Canadian retail... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
18
SEP
2012

Improving Shelf Impact with Innovation in Packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
13
SEP
2012

Branding and Packaging Design

To many consumer brand marketers, branding is packaging design.  The two are intimately intertwined and neither is really themselves without each other. Branding can only be expressed in how product packaging is fashioned, and packaging has no real purpose or identity if it... Read More →
13
SEP
2012

Great Packaging Design

With consumers making more buying decisions instore while spending only about 20 seconds in a particular store aisle, a product must get it’s message across quickly. And yet there are innumerable messages to integrate to present the right value proposition to them. From... Read More →
13
SEP
2012

Custom POP Displays Still the Best Promotion Tool

When your products aren’t flying off the shelves, you’re faced with the challenge of choosing a sales promotion that is within budget and yet can still move product. Many consumer product marketing managers will look to sales flyers as their go-to promotion vehicle during sales... Read More →