POS

13
AUG
2013

Windowed Packaging Adds Value

Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than... Read More →
06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
24
JUL
2013

What are Your Top 3 Challenges at Retail This Year?

We’re halfway through 2013 and I’m sure you’re facing yet more change and challenge in your retail sector. The North American economy is growing and that should fuel adoption of new technology and make the retail marketplace much more competitive. In Canada, our national retail... Read More →
16
JUL
2013

Persuasive Packaging Copywriting – Power up your POP Copy

Your Packaging Copy can Compensate for Brand Weaknesses Coca Cola may not need a tagline or flashy headings to get consumers to buy their products. They’ve spent hundreds of millions of dollars on brand promotion on TV, billboards, transit ads, and their delivery truck panel ads.... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
26
MAR
2013

Retail Coupons – Mobile Couponing Ushering in New Era for Shoppers

Smartphones Changing How Consumers Shop According to Deloitte USA, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. How do retailers reach these consumers? It looks like digital couponing may be the... Read More →
22
MAR
2013

Top 7 Packaging Trends for 2013

Where will packaging go this year? Are bio-plastic and digitally-printed corrugated cardboard going to dominate?  Or is this the year of QR codes, high visibility packaging or social media integration? Is cardboard packaging where the cost savings really are? If you’re still... Read More →
21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →