POS

01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
30
JUL
2014

Packaging News – News, Insights, Trends

Packaging News Update A new research report from Smithers Pira (cost: about $7000 CAD available from smitherspira.com) suggests corrugated packaging materials will grow by 4% annually to 2019. It will grow from $140 Billion US in 2013 to $176 Billion in 2019. The company also... Read More →
comment : 0
10
APR
2014

The Power of Sweepstakes and Contests

Nothing Beats a Contest It’s hard work, requires excellent planning and execution, but the results show sweepstakes/contests are worth it – particularly at point of sale. Some marketers understand the power of contests. We’ve discovered that a well-conceived and well-executed... Read More →
comment : 0
31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
comment : 0
22
JAN
2014

POP and POS – What’s the Diff?

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →
comment : 0
27
NOV
2013

What You Need to Know about the Rising M Shoppers

m-Shoppers – Capture A Growing Segment Armed with Smartphones A growing segment of retail shoppers is going to take more of your time and attention. There’s no getting around them. They’re called m-shoppers or showroomers; those armed with their ever-present smartphones. Here’s... Read More →
06
NOV
2013

Retail Showrooming — Is This Really All that Bad?

Who Are Showroomers? Are you one of those retailers who has an uneasy feeling that some of your sales are slipping through your fingers? Do you have a normal level of foot traffic yet sales just aren’t what they should be? It’s almost like shoppers are coming and going without... Read More →
29
OCT
2013

What’s Next for Shoppers Drug Mart and Loblaws?

Players in the the Canadian retail scene are spoiling for a fight  and we’re wondering how many Canadian companies will survive this battle. Entrants like Whole Foods and Target are creating new ripples in the grocery and pharmaceutical wars. And where will these retailers source... Read More →
22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
comment : 0
10
SEP
2013

7 QR Code Readers to Install on Shopper Phones

To use QR code marketing effectively, customers must have a QR code reader installed on their iPhone, Samsung Galaxy, Apple iPad, or Google Nexus 7 phone. You may want to have special area in the store set up to help shoppers install the app in their phone.  With their new QR... Read More →