POP Strategy

05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Top 10 Tips for Improving POP Display Campaigns

Want your POP retail display campaigns to soar? It’s time to get creative and discover new strategies to boost your campaign performance. Here are the top ten actions you can take to improve the quality of your materials. Don’t forget to tell us what your top... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →
31
AUG
2012

Put your Promotion Dollars as Close to the Consumer as Possible

Is your hard work and expense in advertising just building demand for your product category? That means you’re helping your competitor sell more. Why not make sure your promotion dollars work 100% to build your sales and take sales away from your competitors?  Using POP... Read More →
31
AUG
2012

POP Packaging Design – Stand Out and Give Direction

Are there any areas of POP display design that might give you an advantage over your competitors?  If you’ve been to the retail stores lately, you’ll probably notice the packaging is rather passive. Sure it looks nice and presents the brand well.  Is the purpose of instore... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →
29
AUG
2012

Retail Shopping Trends 2012

Consumer shopping habits and preferences continue to evolve this year as personal budgets shrink, retail merchandising becomes more creative, and new shopping centers appear in Canadian cities. If you’re planning this year’s or next year’s POP campaign, you’ll be interested... Read More →
29
AUG
2012

What’s Driving inStore Shopping Decisions in 2012?

New retail research is revealing interesting trends in retail shopping that haven’t been well publicized. One study on instore shopping trends shows mothers, an important demographic, are affected by POP displays and that coupons could be influential for those who do or... Read More →
08
AUG
2012

Which POP Displays are the Best?

You have lots of options when you’re considering your next POP campaign.  There are displays for the shelf, floor, wall, and countertop, and advertising banners/displays on windows, shelves and hanging from the ceiling. Your tough decision: which to use and why? According to... Read More →
01
AUG
2012

Retailing Tips – Improve your Sales in a Flat Economy

The Ontario economy has fared better than most of the US states have yet it has lagged far behind Alberta and Saskatchewan.  2012 has brought some upward momentum yet retailers can’t rely on growing consumer spending to give their business a boost. Retailers need to avoid... Read More →
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