POP Strategy

10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
10
SEP
2012

Multichannel Integration is Inevitable

More Channels Add Impact It’s no secret that the continuing ailing economies of Ontario, Quebec, and throughout the US have shifted consumer shopping behaviour. Shoppers are going online and they’re using their smartphones in and outside retail stores. How shoppers... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
06
SEP
2012

QR Code Adoption is Growing

A new survey by Marketing Charts is suggesting merchants are beginning to warm up to the use of bar codes in their retail stores.  The survey showed 47% are using the codes compared to only 8% last year. Only 38% said they weren’t going to use them this year, which is well down... Read More →
06
SEP
2012

SMS Retail Offers – Driving Purchase Decisions Right Now

More consumers will be seeing messages in retail settings such as “Text 416-449-5555 for 15% off if you purchase in the next hour.”  Mobile phone users are receptive to SMS messaging, in fact, stats show there will be nearly 9 trillion text messages sent this year. SMS texting is... Read More →
05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
05
SEP
2012

Retailing Trends – UK

This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping. Tesco’s market share fell to... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →