POP Strategy

02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
26
MAR
2013

Retail Coupons – Mobile Couponing Ushering in New Era for Shoppers

Smartphones Changing How Consumers Shop According to Deloitte USA, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. How do retailers reach these consumers? It looks like digital couponing may be the... Read More →
12
FEB
2013

Your Brand Strategy – Be Truly Unique and Create New Value

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →
21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →
21
DEC
2012

POP Display Survey Results

If you haven’t contributed to our POP survey, please do now. Then check out the interesting results so far. You never know what professionals in the packaging sector think is most relevant to the best POP displays. I don’t want to spoil it for you. Take the survey now! Read More →
22
OCT
2012

Do Price Discounts Create Shopper Resentment?

2 Studies Indicate that Price Discount Strategies Ruin Brand Value and Alienate Customers A new survey by an Australian auto accessories company lends support to the notion that consumers might actually resent price-discount promotions used by so many retailers today.  Superauto... Read More →
16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
11
SEP
2012

Free Samples – Generosity is a Great Marketing Philosophy

Generosity might be the key to lasting, long performing sales.  It’s not a give-something-to-get-something mentality though.  Generous offers such as free product samples are all about delivering good value to your customer and strengthening your value proposition.... Read More →