POP Strategy

Improving in 2014 How was your marketing ROI in 2013? Are you expecting it to improve? If you were divided about how to spend your 2014 marketing budget, we might have some insight to help you. From reallocating funds to improving your retail promotional collateral to integrating... Read More →

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →

Benefits of Better Couponing Strategy If you’ve dabbled with discount coupons and were wondering about taking it to a more effective and sophisticated level, you can do it yourself or you can work with a marketing agency. An agency can help you integrate it into your promotional... Read More →

Nothing Beats a Contest It’s hard work, requires excellent planning and execution, but the results show sweepstakes/contests are worth it – particularly at point of sale. Some marketers understand the power of contests. We’ve discovered that a well-conceived and well-executed... Read More →

 To Many Consumers, Coupons Represent Value – Leverage That Oh those retail store consumers are a fickle lot. It seems they’re expecting discounts on everything and are almost making it some sort of social-media driven crusade to find the lowest prices. Culturally it seems,... Read More →

Pop up Retail is a trend that’s going to be tough for traditional retailers to stop. In fact, it looks like major brands are eager to jump into temporary, go anywhere retail shops themselves. Experts suggest the retail sector is going to undergo massive changes in the coming... Read More →

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →