POP Research

16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
24
SEP
2012

POP Display Survey – What Makes A Display Work?

Think about your most successful product displays for a moment. List each of its most prominent features that you recognize. Why did the designer choose those features and do you believe they helped make the display successful? Please take a moment to tell us what you believe are... Read More →
13
SEP
2012

Cardboard Packaging Industry set for Strong Growth

Smithers Pira, the world leading industry and research source for the paper, print and packaging sector expects the demand for cardboard corrugate and thus packaging design expertise will grow substantially. They forecast as well that global demand for Corrugated Board Packaging... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

What is Shopper Marketing?

The GMA says shopper marketing “is one of the most vastly expanding and promising areas of marketing spend for consumer packaged goods (CPG) manufacturers and retailers.” From a survey conducted by the Grocery Manufacturers Association, 73% of respondents expected their... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
29
AUG
2012

Retail Shopping Trends 2012

Consumer shopping habits and preferences continue to evolve this year as personal budgets shrink, retail merchandising becomes more creative, and new shopping centers appear in Canadian cities. If you’re planning this year’s or next year’s POP campaign, you’ll be interested... Read More →
12