POP Research

01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
28
MAY
2014

Soap Marketing Opportunities: Niche Soap Packaging

Natural Bar Soap Sales Climbing Again Here’s a stat that’ll surprise you: Soap sales were largely unaffected during the recession. And, in a report from Mintel, researchers said “the soap/bath category grew by $1 billion and surpassed $5 billion in total sales in 2012.” It’s... Read More →
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07
MAY
2014

2014 Corrugate Cardboard Packaging Growth – Smithers Pira

Surprising Growth in Corrugated Cardboard A report by Smithers Pira shows the corrugate packaging industry is doing surprisingly well. The industry produced $140 billion of product in 2013 and it’s expected to grow 4% annually to $176 billion by 2019. Drivers of Corrugate Growth... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
22
NOV
2012

Holiday Sales 2012 Canada and US

On the heels of a positive Q3 sales period, this holiday season should be a reasonably good one across Canada and the US and in the UK.  2012 Holiday Spending forecasts are expected to rise 2% in Canada, and that’s despite losing a lot of sales to cross border shopping.   South... Read More →
29
OCT
2012

How Innovative are You? 12 Habits of Successful Entrepreneurs

Innovate or Die.  You’ve heard that one right? Do you take it seriously? The packaging and point of sale industry has opportunities for innovation, and I’m just wondering what you as a packaging buyer or product manager think of innovation. How do you describe the role of... Read More →
22
OCT
2012

Do Price Discounts Create Shopper Resentment?

2 Studies Indicate that Price Discount Strategies Ruin Brand Value and Alienate Customers A new survey by an Australian auto accessories company lends support to the notion that consumers might actually resent price-discount promotions used by so many retailers today.  Superauto... Read More →
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