POP Packaging

19
FEB
2013

Dupont Packaging & Packaging World Survey

New Survey Sheds Light on Packaging Buyer’s Changing Priorities What do you think will be the most important factors for packaging buyer’s in the years ahead? Think hard right now about your top 3 criteria and compare that to what other buyers believe will be priorities in... Read More →
12
FEB
2013

Your Brand Strategy – Be Truly Unique and Create New Value

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →
29
JAN
2013

Soap Packaging – Customized Packaging Makes the Difference

The Right Packaging Style Have you visited a soap store or other boutique gift shop and seen how simple and creative the packaging is? Soap packaging is interesting because it does so much that other types of packaging don’t. It is one of the few consumer retail products that can... Read More →
21
DEC
2012

POP Display Survey Results

If you haven’t contributed to our POP survey, please do now. Then check out the interesting results so far. You never know what professionals in the packaging sector think is most relevant to the best POP displays. I don’t want to spoil it for you. Take the survey now! Read More →
04
DEC
2012
clamshell package

High Visibility Packaging Adoption to Grow Strongly

Research company Global Industry Analysts announced their new report on high visibility packaging and the outlook appears to be very strong. They believe the market for blister and other high visibility packaging is expected to exceed US$37 Billion by 2018. This trend has... Read More →
29
OCT
2012

How Innovative are You? 12 Habits of Successful Entrepreneurs

Innovate or Die.  You’ve heard that one right? Do you take it seriously? The packaging and point of sale industry has opportunities for innovation, and I’m just wondering what you as a packaging buyer or product manager think of innovation. How do you describe the role of... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
27
SEP
2012

Choosing the Right Packaging Company

Will Your Choice Determine Your Sales Success? A good packaging company can make a substantial difference to the success of your product launch and your customer’s perception of your reliability as a supplier. They can boost sales and help generate the ROI you need.  They might... Read More →
26
SEP
2012

UK Gives Corrugate Packaging the Thumbs Up

  A survey by the Confederation of Paper Industries (CPI) corrugated sector, discovered that corrugate packaging is rated most highly by packaging professionals.  Out of 100 companies surveyed, 83% believed corrugated RRP helps promote products and brands instore, and that... Read More →
25
SEP
2012

Wacky Creative Cardboard Design

The human imagination is an amazing thing when it’s unleashed with a material that has no bounds. There are thousands of people who play with cardboard prototypes and design ideas and out of these will inevitably come interesting packaging ideas. So let’s appreciate... Read More →