POP Packaging

06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
30
JUL
2013

Best Packaging Designs

Tasteful, bold, modern packaging design is a big part of consumer satisfaction. Great packaging catches attention, builds desire for the product, and keeps the customer committed to a purchase.  It really does add value to your brand UVP which is why you need to investigate new... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
29
MAY
2013

Demand for US Packaging Machinery Rises

New data from the PMMI Group shows strong growth in packaging machinery orders from US manufacturers. Shipments of U.S. packaging machinery grew 19 percent in 2011, reaching $7.7 billion. PMMI’s annual research also revealed that total exports of packaging machinery grew... Read More →
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17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →
02
MAY
2013

Paper Based Packaging is the Right Way to Go

Paper – More Abundant, Less Expensive and Eco-Friendly Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests and recycled paper waste to make paper-based packaging products.  The beauty of paper-based packaging... Read More →
09
APR
2013

Time to Save Money with Supply Chain Optimization

If you’ve run ad campaigns, done price discounts, redesigned your logos, and launched new sku’s and you still can’t get your profits where you need them, you’d be wise to zoom out and take a big picture view of your supply chain.  Just for a moment, let your mind open up to some... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
22
MAR
2013

Top 7 Packaging Trends for 2013

Where will packaging go this year? Are bio-plastic and digitally-printed corrugated cardboard going to dominate?  Or is this the year of QR codes, high visibility packaging or social media integration? Is cardboard packaging where the cost savings really are? If you’re still... Read More →
07
MAR
2013

PRS Research Finds only 50 percent of New Packaging Redesigns Succeed

A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to  to understand why some redesign initiatives didn’t... Read More →