POP Packaging

28
JAN
2014

Better Packing and Shipping Pays Dividends

Shrink Wrapping – Cost Effective, Safe Transport Many years ago, I was working on a loading dock for a major hardware chain in Western Canada, waiting for truck shipments to come in from Ontario 2200+ miles away. Sometimes we couldn’t get the rear door of the container to open.... Read More →
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15
JAN
2014

Tabacco Companies will Have $450 Million more to Spend on Social Media Promotion

Is the Banning of Branded Cigarette Packaging a Testament to the Persuasive Power of Packaging? The tobacco industry is under siege in so many countries around the world. Legislators have raised taxes, created ID cards, and banned advertising, but smokers still want their... Read More →
08
JAN
2014

Are Clamshells all they’re Cracked Up to Be?

Clamshell Packaging Proves its Merit 2 fairly recent studies seem to show that high visibility packaging will vastly outperform opaque packaging.  The research showed that sales of clamshell packaged goods were significantly higher and that post purchase consumption was higher as... Read More →
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11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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04
DEC
2013

Supply Chain Sustainability

Supply Chain Sustainability – 4 Tips to Make it Better Sustainable practices in packaging and shipping is a wonderful goal and some companies are taking it to heart. Company leaders are emphasizing sustainability as a new key to “long-term profitability and this has replaced... Read More →
22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
17
SEP
2013

Still Shipping with Plain Brown Boxes?

Jazz it Up – Create or Strengthen your Brand Value  If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving... Read More →
03
SEP
2013

Beautiful Packaging Ideas

Let’s take a moment to appreciate some fantastic, imaginative packaging designs. No particular product or type of packaging in particular, just a general sweep of impressive designs that show how good some designer’s imaginations are. Just for our love of beautiful... Read More →
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27
AUG
2013

Advantages of Corrugate Packaging

The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they... Read More →
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13
AUG
2013

Windowed Packaging Adds Value

Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than... Read More →