POP Packaging

05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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30
JUL
2014

Packaging News – News, Insights, Trends

Packaging News Update A new research report from Smithers Pira (cost: about $7000 CAD available from smitherspira.com) suggests corrugated packaging materials will grow by 4% annually to 2019. It will grow from $140 Billion US in 2013 to $176 Billion in 2019. The company also... Read More →
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21
MAY
2014

Spinning Wheat into Packaging Gold

Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest.  But what to do with it? Typically straw of any kind is used to line livestock pens.... Read More →
14
MAY
2014

4 Trends Driving Sustainable Corrugate Packaging

We’ve talked about sustainability in packaging in previous posts and I think you’ll read increased discussion about corrugate cardboard in future.  Retail trends, sustainability, supply chain optimization, and these 4 trends are going to push corrugate into the limelight. What’s... Read More →
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07
MAY
2014

2014 Corrugate Cardboard Packaging Growth – Smithers Pira

Surprising Growth in Corrugated Cardboard A report by Smithers Pira shows the corrugate packaging industry is doing surprisingly well. The industry produced $140 billion of product in 2013 and it’s expected to grow 4% annually to $176 billion by 2019. Drivers of Corrugate Growth... Read More →
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30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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24
APR
2014

Excellence in Couponing Strategy Makes the Difference

Benefits of Better Couponing Strategy If you’ve dabbled with discount coupons and were wondering about taking it to a more effective and sophisticated level, you can do it yourself or you can work with a marketing agency. An agency can help you integrate it into your promotional... Read More →
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16
APR
2014

Paper Packaging – The Best Way to Go

Will that be Paper or Plastic? Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests to make paper-based products as well. Manufacturer’s and brand managers are under more pressure to make good decisions about... Read More →
26
MAR
2014

Walmart Packaging Guidelines

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →
19
MAR
2014

Near Field Communications NFC – Yet another Revolution

NFC Gives us the Power of Interactive Packaging Have you ever had the fear you might become too dependent and attached to your smartphone? Well, I have to tell that your tag along friend is becoming even more handy – your codependency is about to increase. Yes the latest... Read More →
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