POP Displays

12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
06
SEP
2012

SMS Retail Offers – Driving Purchase Decisions Right Now

More consumers will be seeing messages in retail settings such as “Text 416-449-5555 for 15% off if you purchase in the next hour.”  Mobile phone users are receptive to SMS messaging, in fact, stats show there will be nearly 9 trillion text messages sent this year. SMS texting is... Read More →
05
SEP
2012

Retailing Trends – UK

This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping. Tesco’s market share fell to... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Top 10 Tips for Improving POP Display Campaigns

Want your POP retail display campaigns to soar? It’s time to get creative and discover new strategies to boost your campaign performance. Here are the top ten actions you can take to improve the quality of your materials. Don’t forget to tell us what your top... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →