POP Displays

07
MAY
2014

2014 Corrugate Cardboard Packaging Growth – Smithers Pira

Surprising Growth in Corrugated Cardboard A report by Smithers Pira shows the corrugate packaging industry is doing surprisingly well. The industry produced $140 billion of product in 2013 and it’s expected to grow 4% annually to $176 billion by 2019. Drivers of Corrugate Growth... Read More →
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30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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27
AUG
2013

Advantages of Corrugate Packaging

The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they... Read More →
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06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
16
JUL
2013

Persuasive Packaging Copywriting – Power up your POP Copy

Your Packaging Copy can Compensate for Brand Weaknesses Coca Cola may not need a tagline or flashy headings to get consumers to buy their products. They’ve spent hundreds of millions of dollars on brand promotion on TV, billboards, transit ads, and their delivery truck panel ads.... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →
02
MAY
2013

Paper Based Packaging is the Right Way to Go

Paper – More Abundant, Less Expensive and Eco-Friendly Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests and recycled paper waste to make paper-based packaging products.  The beauty of paper-based packaging... Read More →