POP Displays

Do visions of consumers buying your competitors products haunt you in your sleep? Are you always asking yourself, “what can I do to convince consumers that our product stands out?” You’re not alone. There are over 100,000 products in big box stores at any given... Read More →

Buyer psychology is an integral part of the retail experience. Retailers place every product in a specific location and display it in a specific way based on evidence proving that this will help get the product into the hands of the consumer. This is why companies spend so much... Read More →

Why Point of Purchase Display Should be Your Priority in 2015 2015 is well underway but is your retail strategy looking just like 2014? There’s a cure for that: POP. Several studies have shown strong growth in profit and brand awareness by using Point of Purchase display... Read More →

Why Point of Purchase Display Should be Your Priority in 2015 2015 is well underway but is your retail strategy looking just like 2014? There’s a cure for that: POP. Several studies have shown strong growth in profit and brand awareness by using POP display strategies. One thing... Read More →

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →

Building Impulse on the Trade Show Floor About 13 years ago, in Las Vegas, the agency I worked for set up a trade show booth to showcase their digital product. They wanted to try a novel idea in getting attention at the trade show venue, and the idea was to just throw money out... Read More →

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →

Increase Your Point of Purchase Sales The latest research is surprising. Consumers are making purchase decisions in retail stores at an even higher rate than we thought previously. If you’re not doing POP, you’re cheating yourself a chance to seriously boost sales revenue. How do... Read More →

How We Buy at Xmas: Risk and Reward How’s your Xmas promotional campaign shaping up? Is everything set with no plans for last minute tweaks? Well, I have to ask because a new study is providing a new perspective on consumer shopping habits which could impact your POP promotions... Read More →

The effects of the last recession and the recovery are making life tough for the major brands these days. The forces are part social, part technological and part business. They’re struggling to keep the brand equity they worked so hard to create. There’s not much brand value in a... Read More →

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →