Packaging & Displays

16
JUL
2013

Persuasive Packaging Copywriting – Power up your POP Copy

Your Packaging Copy can Compensate for Brand Weaknesses Coca Cola may not need a tagline or flashy headings to get consumers to buy their products. They’ve spent hundreds of millions of dollars on brand promotion on TV, billboards, transit ads, and their delivery truck panel ads.... Read More →
04
JUL
2013

Country Specific Pricing Policies may be a boon to Canadian Manufacturers

Higher Retail Prices in Canada – Good for Government Tax Revenue Many large US and foreign manufacturers use country specific pricing for their products sold on Canadian retail shelves. If you buy a book, CD, or television at Best Buy, Chapters, or Walmart, you probably... Read More →
26
JUN
2013

Hot Products for 2013 – Top 10

Packaging Trends? Just Follow the Innovative Products After doing our very popular post on the top packaging trends for 2013, we thought we’d follow up with one on hot products for 2013. The thing about hot products, is that very often they are unique in design and function... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
29
MAY
2013

Demand for US Packaging Machinery Rises

New data from the PMMI Group shows strong growth in packaging machinery orders from US manufacturers. Shipments of U.S. packaging machinery grew 19 percent in 2011, reaching $7.7 billion. PMMI’s annual research also revealed that total exports of packaging machinery grew... Read More →
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17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →
02
MAY
2013

Paper Based Packaging is the Right Way to Go

Paper – More Abundant, Less Expensive and Eco-Friendly Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests and recycled paper waste to make paper-based packaging products.  The beauty of paper-based packaging... Read More →
23
APR
2013

Why Outsourcing Fulfillment Is Vital for Big Time Retail Suppliers

You’ve just received a huge, new permanent order for your products and you’re wondering how you’re going to get them packed and distributed on time on an ongoing basis. Bigger orders, more frequent small orders, shipped nationally — you’re now plunged into the realm of... Read More →
09
APR
2013

Time to Save Money with Supply Chain Optimization

If you’ve run ad campaigns, done price discounts, redesigned your logos, and launched new sku’s and you still can’t get your profits where you need them, you’d be wise to zoom out and take a big picture view of your supply chain.  Just for a moment, let your mind open up to some... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →