Packaging & Displays

22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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16
OCT
2013

The Impact of Stockouts on Your Shelves

Stockouts – An Insidious Threat to Your Bottom Line Retail product stockouts are said to occur about 8% of the time. Almost an insignificant occurrence yet what if only a few stockouts turn your customers off? Evidence suggests that retailers may not be managing their shelves... Read More →
08
OCT
2013

Shopper Marketing Training

Shopper Marketing Training Classes POPAI has created a one day training program for shopper marketing in Australia. The program is targeted to marketing professionals, executives and others who want to understand this increasingly important marketing technique, and take their... Read More →
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24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
17
SEP
2013

Still Shipping with Plain Brown Boxes?

Jazz it Up – Create or Strengthen your Brand Value  If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving... Read More →
10
SEP
2013

7 QR Code Readers to Install on Shopper Phones

To use QR code marketing effectively, customers must have a QR code reader installed on their iPhone, Samsung Galaxy, Apple iPad, or Google Nexus 7 phone. You may want to have special area in the store set up to help shoppers install the app in their phone.  With their new QR... Read More →
27
AUG
2013

Advantages of Corrugate Packaging

The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they... Read More →
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20
AUG
2013

Sustainability in Packaging: Is this just Politics?

Is the term sustainable packaging just a political smokescreen that hides an ugly truth about how manufacturers are getting around using real eco-friendly packaging materials and processes? Some say yes and that the term sustainable should be banned from marketing usage. There... Read More →
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06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
30
JUL
2013

Best Packaging Designs

Tasteful, bold, modern packaging design is a big part of consumer satisfaction. Great packaging catches attention, builds desire for the product, and keeps the customer committed to a purchase.  It really does add value to your brand UVP which is why you need to investigate new... Read More →
24
JUL
2013

What are Your Top 3 Challenges at Retail This Year?

We’re halfway through 2013 and I’m sure you’re facing yet more change and challenge in your retail sector. The North American economy is growing and that should fuel adoption of new technology and make the retail marketplace much more competitive. In Canada, our national retail... Read More →