Packaging & Displays

12
MAR
2014

The Rise of Pop Up Retail – And Coming Near You

Pop up Retail is a trend that’s going to be tough for traditional retailers to stop. In fact, it looks like major brands are eager to jump into temporary, go anywhere retail shops themselves. Experts suggest the retail sector is going to undergo massive changes in the coming... Read More →
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05
MAR
2014

Power up your QR Codes – They can help your Packaging Sell!

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →
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26
FEB
2014

7 Ways to Spend Your Marketing Budget Better Part 2

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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28
JAN
2014

Better Packing and Shipping Pays Dividends

Shrink Wrapping – Cost Effective, Safe Transport Many years ago, I was working on a loading dock for a major hardware chain in Western Canada, waiting for truck shipments to come in from Ontario 2200+ miles away. Sometimes we couldn’t get the rear door of the container to open.... Read More →
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22
JAN
2014

POP and POS – What’s the Diff?

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →
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15
JAN
2014

Tabacco Companies will Have $450 Million more to Spend on Social Media Promotion

Is the Banning of Branded Cigarette Packaging a Testament to the Persuasive Power of Packaging? The tobacco industry is under siege in so many countries around the world. Legislators have raised taxes, created ID cards, and banned advertising, but smokers still want their... Read More →
11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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27
NOV
2013

What You Need to Know about the Rising M Shoppers

m-Shoppers – Capture A Growing Segment Armed with Smartphones A growing segment of retail shoppers is going to take more of your time and attention. There’s no getting around them. They’re called m-shoppers or showroomers; those armed with their ever-present smartphones. Here’s... Read More →
06
NOV
2013

Retail Showrooming — Is This Really All that Bad?

Who Are Showroomers? Are you one of those retailers who has an uneasy feeling that some of your sales are slipping through your fingers? Do you have a normal level of foot traffic yet sales just aren’t what they should be? It’s almost like shoppers are coming and going without... Read More →
29
OCT
2013

What’s Next for Shoppers Drug Mart and Loblaws?

Players in the the Canadian retail scene are spoiling for a fight  and we’re wondering how many Canadian companies will survive this battle. Entrants like Whole Foods and Target are creating new ripples in the grocery and pharmaceutical wars. And where will these retailers source... Read More →