Packaging & Displays

10
JUN
2014

eCommerce Packaging to Drive New Sales?

The rapid growth of ecommerce and business to consumer direct shipping is undergoing some bumpy transitions on its road to the mainstream. So far consumers have gotten quite a break with free or low costing shipping. But that’s changing and businesses will need to improve their... Read More →
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05
JUN
2014

What’s Driving Trends in Packaging?

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →
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28
MAY
2014

Soap Marketing Opportunities: Niche Soap Packaging

Natural Bar Soap Sales Climbing Again Here’s a stat that’ll surprise you: Soap sales were largely unaffected during the recession. And, in a report from Mintel, researchers said “the soap/bath category grew by $1 billion and surpassed $5 billion in total sales in 2012.” It’s... Read More →
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21
MAY
2014

Spinning Wheat into Packaging Gold

Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest.  But what to do with it? Typically straw of any kind is used to line livestock pens.... Read More →
14
MAY
2014

4 Trends Driving Sustainable Corrugate Packaging

We’ve talked about sustainability in packaging in previous posts and I think you’ll read increased discussion about corrugate cardboard in future.  Retail trends, sustainability, supply chain optimization, and these 4 trends are going to push corrugate into the limelight. What’s... Read More →
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07
MAY
2014

2014 Corrugate Cardboard Packaging Growth – Smithers Pira

Surprising Growth in Corrugated Cardboard A report by Smithers Pira shows the corrugate packaging industry is doing surprisingly well. The industry produced $140 billion of product in 2013 and it’s expected to grow 4% annually to $176 billion by 2019. Drivers of Corrugate Growth... Read More →
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30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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24
APR
2014

Excellence in Couponing Strategy Makes the Difference

Benefits of Better Couponing Strategy If you’ve dabbled with discount coupons and were wondering about taking it to a more effective and sophisticated level, you can do it yourself or you can work with a marketing agency. An agency can help you integrate it into your promotional... Read More →
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16
APR
2014

Paper Packaging – The Best Way to Go

Will that be Paper or Plastic? Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests to make paper-based products as well. Manufacturer’s and brand managers are under more pressure to make good decisions about... Read More →
26
MAR
2014

Walmart Packaging Guidelines

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →
19
MAR
2014

Near Field Communications NFC – Yet another Revolution

NFC Gives us the Power of Interactive Packaging Have you ever had the fear you might become too dependent and attached to your smartphone? Well, I have to tell that your tag along friend is becoming even more handy – your codependency is about to increase. Yes the latest... Read More →
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