Packaging & Displays

15
MAY
2018
Retail Package Design

7 Important Factors That Determine Your Retail Packaging Design

Have you ever considered packaging as a product? Probably not. But packaging is an item that needs to be manufactured and assembled – just like the product it holds. So retail packaging design is not the place to skimp on the marketing budget. Packaging is important for so... Read More →
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22
MAR
2018
Centrum and Emergen-C Packaging Design

How Package Design Influences Your Customers

Financial factors are one of the most common constraints for most businesses when it comes to package personalization projects. More than 73% of the businesses surveyed say that it’s the main reason they’re less willing to personalize their packages. However, most... Read More →
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23
JAN
2018
POP Display Design

6 Tips for Designing Beautiful POP Displays

When your customers visit your store, what do you want them to think? You probably want your customers to do more than grab their products and go. You want them to have an amazing experience. Visual merchandising does more than display items in your store. It constitutes your... Read More →
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05
MAR
2015

Are Bioplastics the Packaging Solution We’re Looking for?

Scientists are working hard to design a more eco-friendly and sustainable material for packaging. While cardboard or paperboard, and many types of plastics are recycled in high percentages, there is still a lot of waste. The growth of bioplastics will add to the question of... Read More →
01
FEB
2015

7 Ways to Spend Your Marketing Budget Better (Part 1)

Improving in 2014 How was your marketing ROI in 2013? Are you expecting it to improve? If you were divided about how to spend your 2014 marketing budget, we might have some insight to help you. From reallocating funds to improving your retail promotional collateral to integrating... Read More →
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01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
23
JAN
2015

CX Customer Experience Strategies to Save Brick & Mortar Retailers?

Challenging Times for Retailers Here are the scary stats retailers don’t want to hear. Online sales are up and expected to rise, holiday sales crashed, store sales and profit margins are also down. It’s a challenge too many physical retail store owners are facing and few are... Read More →
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14
JAN
2015

Use POP Strategy at Your Trade Show

Building Impulse on the Trade Show Floor About 13 years ago, in Las Vegas, the agency I worked for set up a trade show booth to showcase their digital product. They wanted to try a novel idea in getting attention at the trade show venue, and the idea was to just throw money out... Read More →
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03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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10
DEC
2014

9 Packaging Features that Get Shoppers Buying

Don’t Let Your Design Fail You Research reveals that only 50% of packaging succeeds, which means half failed. It seems we need to optimize all aspects of our packaging design from sustainable materials to shelf appeal to POP display capacity to stay competitive and succeed.... Read More →
26
NOV
2014

NFL Football Merchandising Gives us Insight into Big League Marketing

Sports Merchandising Remains an Attractive Market When the NFL football season begins, we get a good look at a well oiled marketing and merchandising machine that is good at making money.  All hype aside, their process and packaging of their core product is what it’s all... Read More →
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