Packaging Design

16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
27
SEP
2012

Choosing the Right Packaging Company

Will Your Choice Determine Your Sales Success? A good packaging company can make a substantial difference to the success of your product launch and your customer’s perception of your reliability as a supplier. They can boost sales and help generate the ROI you need.  They might... Read More →
26
SEP
2012

UK Gives Corrugate Packaging the Thumbs Up

  A survey by the Confederation of Paper Industries (CPI) corrugated sector, discovered that corrugate packaging is rated most highly by packaging professionals.  Out of 100 companies surveyed, 83% believed corrugated RRP helps promote products and brands instore, and that... Read More →
25
SEP
2012

Wacky Creative Cardboard Design

The human imagination is an amazing thing when it’s unleashed with a material that has no bounds. There are thousands of people who play with cardboard prototypes and design ideas and out of these will inevitably come interesting packaging ideas. So let’s appreciate... Read More →
24
SEP
2012

POP Display Survey – What Makes A Display Work?

Think about your most successful product displays for a moment. List each of its most prominent features that you recognize. Why did the designer choose those features and do you believe they helped make the display successful? Please take a moment to tell us what you believe are... Read More →
18
SEP
2012

Improving Shelf Impact with Innovation in Packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →
17
SEP
2012

Sustainable Packaging – Now it’s Sexy

Sexy, eco-friendly packaging is a real possibility. The words recyclable, earth-friendly, green, and eco might make us yawn but designers are generating some fresh new styles spawned by sustainability. There are new designs and functional forms spawned from sustainable materials... Read More →
13
SEP
2012

Branding and Packaging Design

To many consumer brand marketers, branding is packaging design.  The two are intimately intertwined and neither is really themselves without each other. Branding can only be expressed in how product packaging is fashioned, and packaging has no real purpose or identity if it... Read More →
13
SEP
2012

Great Packaging Design

With consumers making more buying decisions instore while spending only about 20 seconds in a particular store aisle, a product must get it’s message across quickly. And yet there are innumerable messages to integrate to present the right value proposition to them. From... Read More →