Packaging Design

16
APR
2013

Walmart Get on the Shelf Contest

Is it every product entrepreneur’s dream to have their product sold at Walmart?  Well, the retail dominator announced a new contest last January, called the “Get on the Shelf” contest. The company wanted to find the next “It” product. Some are calling the contest a form of Crowd... Read More →
comment : 0
09
APR
2013

Time to Save Money with Supply Chain Optimization

If you’ve run ad campaigns, done price discounts, redesigned your logos, and launched new sku’s and you still can’t get your profits where you need them, you’d be wise to zoom out and take a big picture view of your supply chain.  Just for a moment, let your mind open up to some... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
22
MAR
2013

Top 7 Packaging Trends for 2013

Where will packaging go this year? Are bio-plastic and digitally-printed corrugated cardboard going to dominate?  Or is this the year of QR codes, high visibility packaging or social media integration? Is cardboard packaging where the cost savings really are? If you’re still... Read More →
07
MAR
2013

PRS Research Finds only 50 percent of New Packaging Redesigns Succeed

A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to  to understand why some redesign initiatives didn’t... Read More →
19
FEB
2013

Dupont Packaging & Packaging World Survey

New Survey Sheds Light on Packaging Buyer’s Changing Priorities What do you think will be the most important factors for packaging buyer’s in the years ahead? Think hard right now about your top 3 criteria and compare that to what other buyers believe will be priorities in... Read More →
12
FEB
2013

Your Brand Strategy – Be Truly Unique and Create New Value

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →
29
JAN
2013

Soap Packaging – Customized Packaging Makes the Difference

The Right Packaging Style Have you visited a soap store or other boutique gift shop and seen how simple and creative the packaging is? Soap packaging is interesting because it does so much that other types of packaging don’t. It is one of the few consumer retail products that can... Read More →
21
DEC
2012

POP Display Survey Results

If you haven’t contributed to our POP survey, please do now. Then check out the interesting results so far. You never know what professionals in the packaging sector think is most relevant to the best POP displays. I don’t want to spoil it for you. Take the survey now! Read More →
17
DEC
2012

Blister Packaging – High Visibility Solutions for Retail

One of the most evident proofs of high technology used in packaging today is blister packaging. The paper, metalics, printing, embossing, and plastic manufacturing employed in blister packs is amazing. It’s a high tech product that can help you sell more at point of... Read More →
04
DEC
2012
clamshell package

High Visibility Packaging Adoption to Grow Strongly

Research company Global Industry Analysts announced their new report on high visibility packaging and the outlook appears to be very strong. They believe the market for blister and other high visibility packaging is expected to exceed US$37 Billion by 2018. This trend has... Read More →