Packaging Design

19
MAR
2014

Near Field Communications NFC – Yet another Revolution

NFC Gives us the Power of Interactive Packaging Have you ever had the fear you might become too dependent and attached to your smartphone? Well, I have to tell that your tag along friend is becoming even more handy – your codependency is about to increase. Yes the latest... Read More →
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05
MAR
2014

Power up your QR Codes – They can help your Packaging Sell!

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →
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26
FEB
2014

7 Ways to Spend Your Marketing Budget Better Part 2

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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28
JAN
2014

Better Packing and Shipping Pays Dividends

Shrink Wrapping – Cost Effective, Safe Transport Many years ago, I was working on a loading dock for a major hardware chain in Western Canada, waiting for truck shipments to come in from Ontario 2200+ miles away. Sometimes we couldn’t get the rear door of the container to open.... Read More →
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15
JAN
2014

Tabacco Companies will Have $450 Million more to Spend on Social Media Promotion

Is the Banning of Branded Cigarette Packaging a Testament to the Persuasive Power of Packaging? The tobacco industry is under siege in so many countries around the world. Legislators have raised taxes, created ID cards, and banned advertising, but smokers still want their... Read More →
08
JAN
2014

Are Clamshells all they’re Cracked Up to Be?

Clamshell Packaging Proves its Merit 2 fairly recent studies seem to show that high visibility packaging will vastly outperform opaque packaging.  The research showed that sales of clamshell packaged goods were significantly higher and that post purchase consumption was higher as... Read More →
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02
JAN
2014

Rebranding Your Packaging

Packaging Rebranding Brands go stale, and faster than most brand managers realize. Smart brand managers know this and they’re actively prepared for and involved in, restyling their logos, packaging, and marketing materials to keep things fresh.  It fits with the spirit of... Read More →
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18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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