Packaging Design

13
AUG
2014

9 Rules for Exceptional Packaging Design

What’s Exciting About Your Packaging Design? Packaging design can make or break your product sales. What’s exciting is that your choices can give a significant boost to your company’s revenue. So do the best job you can on it. Are you rebranding or looking for packaging... Read More →
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06
AUG
2014

Packaging Design Improvement Tips – Get Your Packaging to do What you Expect

Yes, Your Packaging Must do More No doubt you’ve discovered TV advertising and other mass medium exposure is losing effectiveness, with reach diminished and costs spiralling upward. Are you keeping pace with your own innovative, engaging, action-generating packaging? Like most... Read More →
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30
JUL
2014

Packaging News – News, Insights, Trends

Packaging News Update A new research report from Smithers Pira (cost: about $7000 CAD available from smitherspira.com) suggests corrugated packaging materials will grow by 4% annually to 2019. It will grow from $140 Billion US in 2013 to $176 Billion in 2019. The company also... Read More →
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18
JUN
2014

6 Tips for Better eCommerce Packaging

6 Tips for Better Business to Consumer Packaging Consumers preference for online shopping is quickening and perhaps not enough retailers and manufacturers are still dealing with this new retail experience. From packaging, to branding and merchandising, the online environment is... Read More →
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10
JUN
2014

eCommerce Packaging to Drive New Sales?

The rapid growth of ecommerce and business to consumer direct shipping is undergoing some bumpy transitions on its road to the mainstream. So far consumers have gotten quite a break with free or low costing shipping. But that’s changing and businesses will need to improve their... Read More →
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05
JUN
2014

What’s Driving Trends in Packaging?

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →
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21
MAY
2014

Spinning Wheat into Packaging Gold

Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest.  But what to do with it? Typically straw of any kind is used to line livestock pens.... Read More →
14
MAY
2014

4 Trends Driving Sustainable Corrugate Packaging

We’ve talked about sustainability in packaging in previous posts and I think you’ll read increased discussion about corrugate cardboard in future.  Retail trends, sustainability, supply chain optimization, and these 4 trends are going to push corrugate into the limelight. What’s... Read More →
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30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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16
APR
2014

Paper Packaging – The Best Way to Go

Will that be Paper or Plastic? Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests to make paper-based products as well. Manufacturer’s and brand managers are under more pressure to make good decisions about... Read More →
26
MAR
2014

Walmart Packaging Guidelines

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →