Packaging Design

06
JUN
2018
Impactful Packaging Design

7 Tips for Impactful Packaging Design

If you want customers to walk straight to your product in the store, and if you want your sales to go up, you need to spend some time coming up with great packaging design. Your product’s packaging can heavily influence whether or not customers will toss your product in... Read More →
comment : 2
13
NOV
2017
Power Behind Product Packaging

The Incredible Power Behind Product Packaging

Packaging is the first thing consumers see. And whether we like to admit it or not, packaging influences how we feel about what’s inside. How can you stand out in a crowded marketplace? Exceptional package design is as strategic as product development. That outer wrapping... Read More →
comment : 1
25
MAR
2015

Top 10 Design Tips for Powerful Retail POP Displays

Principles of Powerful POP Display Design A POP display is actually a one piece brand experience. It’s also a retail shelving unit. The ability of a POP display to stand out and use its power to sell is completely in the hands of the manufacturer/designer. Do you know what it is... Read More →
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18
FEB
2015

Biodegradable Beverage Bottles?

Goodbye Plastic and Glass — Hello Wooden Bottles! Wooden beverage containers are probably the last packaging innovation anyone could conceive of, yet it’s happened. The new product is called the Green Fibre Bottle, and the bottle and its enclosure are both biogradable. This... Read More →
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05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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comment : 4
26
NOV
2014

NFL Football Merchandising Gives us Insight into Big League Marketing

Sports Merchandising Remains an Attractive Market When the NFL football season begins, we get a good look at a well oiled marketing and merchandising machine that is good at making money.  All hype aside, their process and packaging of their core product is what it’s all... Read More →
comment : 0
19
NOV
2014

Nutritional Supplement Packaging

Nutritional Supplements are a Still Booming Sales Segment One very bright sector in the food products segment is nutritional supplements. Research is spawning new, customized and much desired products in the consumers market. These are the main categories of supplements: Vitamin... Read More →
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12
NOV
2014

Amazon Delivery Drone Revolution?

How do You Feel About Drone Package Delivery? Amazon announced last December they intended to launch a fleet of small drone helicopters to deliver lightweight packages to their customers in the US. Will all retailers have delivery drones? Do we really want this or need it? After... Read More →
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23
OCT
2014

2 Different Types of Shoppers You’ll Face

How We Buy at Xmas: Risk and Reward How’s your Xmas promotional campaign shaping up? Is everything set with no plans for last minute tweaks? Well, I have to ask because a new study is providing a new perspective on consumer shopping habits which could impact your POP promotions... Read More →
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20
AUG
2014

Is Packaging’s Effect overriding the Value of the Product?

Does Packaging Add Value to Brands and Products? I think most consumers and manufacturers would agree that packaging can add value to a product. In fact, since 80% of shoppers make their decisions instore, wouldn’t we all agree that packaging and POP display design are becoming... Read More →
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