Graphic Design

01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
18
SEP
2012

Improving Shelf Impact with Innovation in Packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →
13
SEP
2012

Branding and Packaging Design

To many consumer brand marketers, branding is packaging design.  The two are intimately intertwined and neither is really themselves without each other. Branding can only be expressed in how product packaging is fashioned, and packaging has no real purpose or identity if it... Read More →
13
SEP
2012

Great Packaging Design

With consumers making more buying decisions instore while spending only about 20 seconds in a particular store aisle, a product must get it’s message across quickly. And yet there are innumerable messages to integrate to present the right value proposition to them. From... Read More →
13
SEP
2012

Custom POP Displays Still the Best Promotion Tool

When your products aren’t flying off the shelves, you’re faced with the challenge of choosing a sales promotion that is within budget and yet can still move product. Many consumer product marketing managers will look to sales flyers as their go-to promotion vehicle during sales... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Top 10 Tips for Improving POP Display Campaigns

Want your POP retail display campaigns to soar? It’s time to get creative and discover new strategies to boost your campaign performance. Here are the top ten actions you can take to improve the quality of your materials. Don’t forget to tell us what your top... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →