Graphic Design

05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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26
NOV
2014

NFL Football Merchandising Gives us Insight into Big League Marketing

Sports Merchandising Remains an Attractive Market When the NFL football season begins, we get a good look at a well oiled marketing and merchandising machine that is good at making money.  All hype aside, their process and packaging of their core product is what it’s all... Read More →
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18
JUN
2014

6 Tips for Better eCommerce Packaging

6 Tips for Better Business to Consumer Packaging Consumers preference for online shopping is quickening and perhaps not enough retailers and manufacturers are still dealing with this new retail experience. From packaging, to branding and merchandising, the online environment is... Read More →
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05
JUN
2014

What’s Driving Trends in Packaging?

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →
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14
MAY
2014

4 Trends Driving Sustainable Corrugate Packaging

We’ve talked about sustainability in packaging in previous posts and I think you’ll read increased discussion about corrugate cardboard in future.  Retail trends, sustainability, supply chain optimization, and these 4 trends are going to push corrugate into the limelight. What’s... Read More →
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05
MAR
2014

Power up your QR Codes – They can help your Packaging Sell!

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →
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02
JAN
2014

Rebranding Your Packaging

Packaging Rebranding Brands go stale, and faster than most brand managers realize. Smart brand managers know this and they’re actively prepared for and involved in, restyling their logos, packaging, and marketing materials to keep things fresh.  It fits with the spirit of... Read More →
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18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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13
NOV
2013

Xmas Shopping 2013 – Online and Brick & Mortar

Xmas Shopping 2013 Outlook and Trends Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014. mCommerce and direct to consumer shipping is... Read More →
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