Copacking

18
JUN
2014

6 Tips for Better eCommerce Packaging

6 Tips for Better Business to Consumer Packaging Consumers preference for online shopping is quickening and perhaps not enough retailers and manufacturers are still dealing with this new retail experience. From packaging, to branding and merchandising, the online environment is... Read More →
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10
JUN
2014

eCommerce Packaging to Drive New Sales?

The rapid growth of ecommerce and business to consumer direct shipping is undergoing some bumpy transitions on its road to the mainstream. So far consumers have gotten quite a break with free or low costing shipping. But that’s changing and businesses will need to improve their... Read More →
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26
FEB
2014

7 Ways to Spend Your Marketing Budget Better Part 2

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →
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28
JAN
2014

Better Packing and Shipping Pays Dividends

Shrink Wrapping – Cost Effective, Safe Transport Many years ago, I was working on a loading dock for a major hardware chain in Western Canada, waiting for truck shipments to come in from Ontario 2200+ miles away. Sometimes we couldn’t get the rear door of the container to open.... Read More →
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16
OCT
2013

The Impact of Stockouts on Your Shelves

Stockouts – An Insidious Threat to Your Bottom Line Retail product stockouts are said to occur about 8% of the time. Almost an insignificant occurrence yet what if only a few stockouts turn your customers off? Evidence suggests that retailers may not be managing their shelves... Read More →
06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
23
APR
2013

Why Outsourcing Fulfillment Is Vital for Big Time Retail Suppliers

You’ve just received a huge, new permanent order for your products and you’re wondering how you’re going to get them packed and distributed on time on an ongoing basis. Bigger orders, more frequent small orders, shipped nationally — you’re now plunged into the realm of... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
27
SEP
2012

Choosing the Right Packaging Company

Will Your Choice Determine Your Sales Success? A good packaging company can make a substantial difference to the success of your product launch and your customer’s perception of your reliability as a supplier. They can boost sales and help generate the ROI you need.  They might... Read More →