Cardboard

26
SEP
2012

UK Gives Corrugate Packaging the Thumbs Up

  A survey by the Confederation of Paper Industries (CPI) corrugated sector, discovered that corrugate packaging is rated most highly by packaging professionals.  Out of 100 companies surveyed, 83% believed corrugated RRP helps promote products and brands instore, and that... Read More →
25
SEP
2012

Wacky Creative Cardboard Design

The human imagination is an amazing thing when it’s unleashed with a material that has no bounds. There are thousands of people who play with cardboard prototypes and design ideas and out of these will inevitably come interesting packaging ideas. So let’s appreciate... Read More →
17
SEP
2012

Sustainable Packaging – Now it’s Sexy

Sexy, eco-friendly packaging is a real possibility. The words recyclable, earth-friendly, green, and eco might make us yawn but designers are generating some fresh new styles spawned by sustainability. There are new designs and functional forms spawned from sustainable materials... Read More →
13
SEP
2012

Branding and Packaging Design

To many consumer brand marketers, branding is packaging design.  The two are intimately intertwined and neither is really themselves without each other. Branding can only be expressed in how product packaging is fashioned, and packaging has no real purpose or identity if it... Read More →
13
SEP
2012

Cardboard Packaging Industry set for Strong Growth

Smithers Pira, the world leading industry and research source for the paper, print and packaging sector expects the demand for cardboard corrugate and thus packaging design expertise will grow substantially. They forecast as well that global demand for Corrugated Board Packaging... Read More →
13
SEP
2012

Custom POP Displays Still the Best Promotion Tool

When your products aren’t flying off the shelves, you’re faced with the challenge of choosing a sales promotion that is within budget and yet can still move product. Many consumer product marketing managers will look to sales flyers as their go-to promotion vehicle during sales... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
31
AUG
2012

POP Packaging Design – Stand Out and Give Direction

Are there any areas of POP display design that might give you an advantage over your competitors?  If you’ve been to the retail stores lately, you’ll probably notice the packaging is rather passive. Sure it looks nice and presents the brand well.  Is the purpose of instore... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →
08
AUG
2012

Which POP Displays are the Best?

You have lots of options when you’re considering your next POP campaign.  There are displays for the shelf, floor, wall, and countertop, and advertising banners/displays on windows, shelves and hanging from the ceiling. Your tough decision: which to use and why? According to... Read More →