Business

13
NOV
2013

Xmas Shopping 2013 – Online and Brick & Mortar

Xmas Shopping 2013 Outlook and Trends Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014. mCommerce and direct to consumer shipping is... Read More →
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22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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08
OCT
2013

Shopper Marketing Training

Shopper Marketing Training Classes POPAI has created a one day training program for shopper marketing in Australia. The program is targeted to marketing professionals, executives and others who want to understand this increasingly important marketing technique, and take their... Read More →
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03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
20
AUG
2013

Sustainability in Packaging: Is this just Politics?

Is the term sustainable packaging just a political smokescreen that hides an ugly truth about how manufacturers are getting around using real eco-friendly packaging materials and processes? Some say yes and that the term sustainable should be banned from marketing usage. There... Read More →
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24
JUL
2013

What are Your Top 3 Challenges at Retail This Year?

We’re halfway through 2013 and I’m sure you’re facing yet more change and challenge in your retail sector. The North American economy is growing and that should fuel adoption of new technology and make the retail marketplace much more competitive. In Canada, our national retail... Read More →
23
APR
2013

Why Outsourcing Fulfillment Is Vital for Big Time Retail Suppliers

You’ve just received a huge, new permanent order for your products and you’re wondering how you’re going to get them packed and distributed on time on an ongoing basis. Bigger orders, more frequent small orders, shipped nationally — you’re now plunged into the realm of... Read More →
16
APR
2013

Walmart Get on the Shelf Contest

Is it every product entrepreneur’s dream to have their product sold at Walmart?  Well, the retail dominator announced a new contest last January, called the “Get on the Shelf” contest. The company wanted to find the next “It” product. Some are calling the contest a form of Crowd... Read More →
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12
MAR
2013

Are Big US Companies about to Alter the Retail Landscape?

More US Retailers Invading Canada While a lot of hype surrounds the arrival of Target stores in Canada, there are a number of other big US retailers crossing the border too.  Is this the critical mass period where we see a landslide into Canada as big US companies find it easier... Read More →
19
FEB
2013

Dupont Packaging & Packaging World Survey

New Survey Sheds Light on Packaging Buyer’s Changing Priorities What do you think will be the most important factors for packaging buyer’s in the years ahead? Think hard right now about your top 3 criteria and compare that to what other buyers believe will be priorities in... Read More →