Business

11
FEB
2015

Will that Be Paper or Plastic Packaging?

How Much Money are You Losing by Sticking with Non-Recyclable Packaging? As the amount of consumer packaging in the US and Canada grows, are companies being good eco-stewards to ensure it doesn’t end up in landfills, in the rivers, lakes and oceans, and other natural areas? A new... Read More →
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27
JAN
2015

8 Key Reasons Why Target Failed in Canada

We might be tired of all the post-mortem comments on the demise of US retailer Target in Canada, yet isn’t this a good opportunity to learn about the marketing, economic, and competitive challenges everyone in business faces? These same issues are likely confronting many... Read More →
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23
JAN
2015

CX Customer Experience Strategies to Save Brick & Mortar Retailers?

Challenging Times for Retailers Here are the scary stats retailers don’t want to hear. Online sales are up and expected to rise, holiday sales crashed, store sales and profit margins are also down. It’s a challenge too many physical retail store owners are facing and few are... Read More →
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07
JAN
2015

How to Create Dynamic Retail Experiences

If you do a lot of shopping, you’ve no doubt strolled past some examples of innovative retailing. Pop up retail is the most obvious, it’s especially prominent near the holiday season. And heavily themed gift, candy, and toy stores are learning to get interactive with customers.  ... Read More →
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05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
17
DEC
2014

6 Compelling Reasons 2015 Will be a Great Year for GTA Retailers

Low CAD $, Low Oil Price and a Growing US Economy The deepest, darkest part of winter might be getting you down, but here’s some news that’ll cheer you up. Ontario’s economy will roll along like the Niagara river in springtime. This is big. As I began writing... Read More →
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12
NOV
2014

Amazon Delivery Drone Revolution?

How do You Feel About Drone Package Delivery? Amazon announced last December they intended to launch a fleet of small drone helicopters to deliver lightweight packages to their customers in the US. Will all retailers have delivery drones? Do we really want this or need it? After... Read More →
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01
OCT
2014

2014 Holiday Shopping Forecast – Looking Good!

Any Surprises in the 2014 Xmas Shopping Forecast? With the Canadian economy rolling again, we’re feeling a cautious sense of optimism about this year’s Xmas shopping season. The forecast growth for 2014 holiday shopping in Canada is between 2 to 2.5% so it bears that feeling out.... Read More →
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17
SEP
2014

8 Tips for Retailers to Get Savvy with Mobile

Retailers Need to Leverage Mobile to Stimulate Lost Retail Customers New articles published in the Wall Street Journal foretell of troubles in the land of retail. Traffic in retail stores continues to drop and it’s believed showrooming and online shopping is to blame. That’s not... Read More →
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30
JUL
2014

Packaging News – News, Insights, Trends

Packaging News Update A new research report from Smithers Pira (cost: about $7000 CAD available from smitherspira.com) suggests corrugated packaging materials will grow by 4% annually to 2019. It will grow from $140 Billion US in 2013 to $176 Billion in 2019. The company also... Read More →
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09
JUL
2014

Does e-commerce’s Success Mean the Demise of Retail?

If you read Internet news, you’ll see frequent reports about the imminent rise of online retail; that online will cause the abandonment of malls and plazas everywhere. Reporters and bloggers even use unflattering terms like “brick and mortar” to tag real world retailers as out of... Read More →
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