Branding

10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
05
SEP
2012

Retailing Trends – UK

This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping. Tesco’s market share fell to... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →
31
AUG
2012

Put your Promotion Dollars as Close to the Consumer as Possible

Is your hard work and expense in advertising just building demand for your product category? That means you’re helping your competitor sell more. Why not make sure your promotion dollars work 100% to build your sales and take sales away from your competitors?  Using POP... Read More →
29
AUG
2012

Retail Shopping Trends 2012

Consumer shopping habits and preferences continue to evolve this year as personal budgets shrink, retail merchandising becomes more creative, and new shopping centers appear in Canadian cities. If you’re planning this year’s or next year’s POP campaign, you’ll be interested... Read More →
29
AUG
2012

What’s Driving inStore Shopping Decisions in 2012?

New retail research is revealing interesting trends in retail shopping that haven’t been well publicized. One study on instore shopping trends shows mothers, an important demographic, are affected by POP displays and that coupons could be influential for those who do or... Read More →