Branding

16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
03
OCT
2012

Pan American Games Coming to Markham?

Yes, Markham is slated to host some of the events in the The 2015 Pan American Games. Toronto is the city which won the bidding for the 2015 Pan Am Games which is an athletic competition held every 4 years where athletes from countries within North, South, and Central America can... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →
18
SEP
2012

Improving Shelf Impact with Innovation in Packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →
17
SEP
2012

Sustainable Packaging – Now it’s Sexy

Sexy, eco-friendly packaging is a real possibility. The words recyclable, earth-friendly, green, and eco might make us yawn but designers are generating some fresh new styles spawned by sustainability. There are new designs and functional forms spawned from sustainable materials... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
13
SEP
2012

Branding and Packaging Design

To many consumer brand marketers, branding is packaging design.  The two are intimately intertwined and neither is really themselves without each other. Branding can only be expressed in how product packaging is fashioned, and packaging has no real purpose or identity if it... Read More →
13
SEP
2012

Ready for Retail Packaging Growing in Use

Is Ready for Retail Packaging on Your Radar? Ready for Retail Packaging or RRP as it’s known has been around for a while, but are you wondering why it’s never taken off as expected? RRP is apparently popular in Europe and many still contend that it is unstoppable trend. And, if... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
11
SEP
2012

Free Samples – Generosity is a Great Marketing Philosophy

Generosity might be the key to lasting, long performing sales.  It’s not a give-something-to-get-something mentality though.  Generous offers such as free product samples are all about delivering good value to your customer and strengthening your value proposition.... Read More →