Branding

24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
17
SEP
2013

Still Shipping with Plain Brown Boxes?

Jazz it Up – Create or Strengthen your Brand Value  If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving... Read More →
03
SEP
2013

Beautiful Packaging Ideas

Let’s take a moment to appreciate some fantastic, imaginative packaging designs. No particular product or type of packaging in particular, just a general sweep of impressive designs that show how good some designer’s imaginations are. Just for our love of beautiful... Read More →
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16
JUL
2013

Persuasive Packaging Copywriting – Power up your POP Copy

Your Packaging Copy can Compensate for Brand Weaknesses Coca Cola may not need a tagline or flashy headings to get consumers to buy their products. They’ve spent hundreds of millions of dollars on brand promotion on TV, billboards, transit ads, and their delivery truck panel ads.... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
12
MAR
2013

Are Big US Companies about to Alter the Retail Landscape?

More US Retailers Invading Canada While a lot of hype surrounds the arrival of Target stores in Canada, there are a number of other big US retailers crossing the border too.  Is this the critical mass period where we see a landslide into Canada as big US companies find it easier... Read More →
12
FEB
2013

Your Brand Strategy – Be Truly Unique and Create New Value

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →
29
JAN
2013

Soap Packaging – Customized Packaging Makes the Difference

The Right Packaging Style Have you visited a soap store or other boutique gift shop and seen how simple and creative the packaging is? Soap packaging is interesting because it does so much that other types of packaging don’t. It is one of the few consumer retail products that can... Read More →
02
JAN
2013

Walmart vs Amazon – Where is Retailing Headed?

The competition between online and offline retail is heating up.  Online contender Amazon has reached $34 Billion in sales while brick and mortar Walmart dwarfs that with its $300+ Billion in sales.  Doesn’t seem like much of a match, but as the charts below reveal, Amazon... Read More →
29
OCT
2012

How Innovative are You? 12 Habits of Successful Entrepreneurs

Innovate or Die.  You’ve heard that one right? Do you take it seriously? The packaging and point of sale industry has opportunities for innovation, and I’m just wondering what you as a packaging buyer or product manager think of innovation. How do you describe the role of... Read More →
22
OCT
2012

Do Price Discounts Create Shopper Resentment?

2 Studies Indicate that Price Discount Strategies Ruin Brand Value and Alienate Customers A new survey by an Australian auto accessories company lends support to the notion that consumers might actually resent price-discount promotions used by so many retailers today.  Superauto... Read More →