Branding

05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
22
OCT
2014

Shrink Sleeve Labels – Versatile and Powerful

Shrink wrap packaging has been around for quite a while, but lately it seems it’s catching on big time in retail. It’s time to take a closer look at the advantages. According to Smithers Pira, Stretch and Shrink Sleeve Labels have captured 13% of the labels market. It offers... Read More →
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28
AUG
2014

National Brands are Getting Knocked Off the Shelves; Will POP Display Save Them?

The effects of the last recession and the recovery are making life tough for the major brands these days. The forces are part social, part technological and part business. They’re struggling to keep the brand equity they worked so hard to create. There’s not much brand value in a... Read More →
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10
JUN
2014

eCommerce Packaging to Drive New Sales?

The rapid growth of ecommerce and business to consumer direct shipping is undergoing some bumpy transitions on its road to the mainstream. So far consumers have gotten quite a break with free or low costing shipping. But that’s changing and businesses will need to improve their... Read More →
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05
JUN
2014

What’s Driving Trends in Packaging?

8 Drivers of Trends in Packaging What will your product packaging look like in a few years? Will it boost sales or ruin them? Will your brand take a thrashing?  Will it use bio-based materials? Will it be interactive and be zero waste? Will all packaging have NFC chips? Tough... Read More →
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30
APR
2014

Walmart Cutting its Use of Plastics in Packaging

Walmart has been one of the world’s largest companies for good number of years and it enjoys a reputation as the world’s most successful retailer. Constant innovation and improvement helped create exponential growth compared to its rivals. And the company is loath to rest... Read More →
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15
JAN
2014

Tabacco Companies will Have $450 Million more to Spend on Social Media Promotion

Is the Banning of Branded Cigarette Packaging a Testament to the Persuasive Power of Packaging? The tobacco industry is under siege in so many countries around the world. Legislators have raised taxes, created ID cards, and banned advertising, but smokers still want their... Read More →
02
JAN
2014

Rebranding Your Packaging

Packaging Rebranding Brands go stale, and faster than most brand managers realize. Smart brand managers know this and they’re actively prepared for and involved in, restyling their logos, packaging, and marketing materials to keep things fresh.  It fits with the spirit of... Read More →
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18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
13
NOV
2013

Xmas Shopping 2013 – Online and Brick & Mortar

Xmas Shopping 2013 Outlook and Trends Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014. mCommerce and direct to consumer shipping is... Read More →
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29
OCT
2013

What’s Next for Shoppers Drug Mart and Loblaws?

Players in the the Canadian retail scene are spoiling for a fight  and we’re wondering how many Canadian companies will survive this battle. Entrants like Whole Foods and Target are creating new ripples in the grocery and pharmaceutical wars. And where will these retailers source... Read More →