One of the most evident proofs of high technology used in packaging today is blister packaging. The paper, metalics, printing, embossing, and plastic manufacturing employed in blister packs is amazing. It’s a high tech product that can help you sell more at point of purchase and enhance your credibility with potential distributors and retailers such as Walmart, Costco and Loblaws.
Blister packs are a superb type of packaging for food, pharmaceutical, or confectionaries. They create added value in how the product is visible and allows the consumer to see what they’re buying and afterward, what they’ve consumed. That’s very important in pharmaceutical packaging where medicine users, particularly the elderly, may forget if they’ve taken their prescription medication.
Other benefits are tamper and theft deterence. These types of products are highly trackable as well, using bar code technology and lot codes printed on each pack. That traceability is important to pharmacists, department stores, and other retailers.
Normally, composed of paper/cardboard backing with thermoformed plastic domes, through an ingenius manufacturing process, this type of product is economical and retail friendly. You’ll be seeing more products using high visibility packaging such as blister packs.
Ravenshoe Packaging of Markham Ontario
How do you learn more about today’s shoppers buying habits? Visit the Ravenshoe Packaging blog frequently to discover more about shopper marketing, consumer research, optimal packaging design, point of purchase displays, and more. Always take some time out of your day to keep up with retail trends and innovative marketing and design. Research shows that companies who stay on the leading edge of cultural and technological change succeed while others fade away. We’re all creative entrpreneurs because we have to be.
See our top 10 tips for great POP campaigns.
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