The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they make office furniture, cars and bicycles out of it.
For any brand manager, product manager, or entrepreneur needing to make a decision on product packaging and display, corrugate might have the cost efficiencies and selling power right for the job. Industry people are giving it the thumbs up and it’s a trend you need to look into.
Corrugate cardboard plays a critical role in efficient packaging, shipping and distribution today, and without it, things would be very different at the retail consumer level. It is believed that more than 95% of all products in the U.S. are shipped in corrugated packaging and almost 80% of materials are recovered. From the original cardboard first created 120 years ago, we have a ubiquitous material used in everything from shipping containers, product packaging to instore POP promotional displays.
Organizations around the world are recognizing the benefits of corrugate materials. The key to corrugate’s success as a shipping and packaging material is its versatility. It can be shaped, cut and constructed in any number of configurations and is easy to print on. Corrugate is made from renewable, sustainable resources and it’s cost effective. It has all the ingredients of a winning packaging product today and it’s vital to the growing use of ready for retail packaging.
A High Tech Material
Corrugate is a high tech material too. It’s comprised of .25mm thick paper which when combined with glue, is weaved into a boardlike material that possesses great characteristics for packaging. This is fabricated on large high-precision machinery called corrugators which produce 500 feet per minute (2.5 metres per second) or more.
The creativity in designing and using display units involves using different “flutes” of corrugate. The cardboard’s flute is the thickness of the fabricated end product. The most common flute sizes are “A”, “B”, “C”, “E” and “F” or microflute. Size A and C are the largest. Different flute thicknesses offer unique flexibility and strength characteristics. They are often combined to create products with more shock absorption, sturdiness and protection.
High Tech Design and Engineering
Considerable research and testing goes into the development of corrugate to improve such characteristics as strength-to-weight ratios, printability, moisture resistance, and recyclability. Corrugate products are designed and prototyped with computer aided design (auto CAD) tools which creates a consistent, superior packaging and makes automated cutting and folding much easier.
Low Cost and Great for Graphics
The ease of printing makes corrugate and paperboard a great asset to packaging companies. A variety of printing options are possible such as high speed, high volume offset lithography, or flexography for short run applications. Silk screening is oftenused to create corrugate POP displays. Water-based inks are used today which results in less end waste and pollution.
Overall, the costs of designing, constructing, and shipping cardboard corrugate is low compared to alternative materials. With global trade and long distance shipping, and a demand for recyclable or eco-friendly packaging, the demand for corrugate products will only grow.
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Take a look at some finished, professionally designed promotional displays made from corrugate. Yes, corrugate is a superb and attractive packaging material. Talk to the people at Ravenshoe packaging about your next retail promotional campaign and what they might be able to help you with.
How can good displays help your campaign and what really are the best pop displays? How do you improve your shelf impact with disruptive design, and give your brand a lift? Keep up on all the innovations in design, materials, and retail marketing strategies on the Ravenshoe Blog.