When your customers visit your store, what do you want them to think? You probably want your customers to do more than grab their products and go. You want them to have an amazing experience.
Visual merchandising does more than display items in your store. It constitutes your unique brand and reminds customers why they choose to shop with you.
POP displays, or point-of-purchase displays, are a great way to strike customers as they’re gearing for the checkout.
But you don’t need an expert merchandiser. You can easily design your own POP display.
Want some POP display tips? Read these 6 tips POP tips that are both beautiful and effective.
1. Always Use Branding
Does your brand convey a specific environment? Use this to your advantage.
Branding communicates with your customers. When your customers see attractive branding, they become intrigued. When you display certain products near the checkout, this interest increases.
Always create your POP displays with your brand in mind.
What type of branding should be used? Your logo should always be printed on the display. Use a specific color scheme that you use with on all marketing materials.
Incorporate any designs your customers can recognize.
Chances are, you know your brand better than anyone.
You know the messages, designs, colors, and styles that correlate with your branding. Your customers shop at your store because of the unique experience. When you brand your POP display, your customers will gravitate toward them.
2. Host a Contest
Your goal is to pull customers in so they become devoted customers. But after you develop a strong clientele, what’s the next step?
Pull them in even further. Help them become more engaged with your brand.
While they’re waiting to check out, offer a contest with the purchase of a product. Entice customers to buy products off POP displays by promising a reward.
This could be a prize drawing or even additional discounts. By promising benefits, this creates emotions that entice customers to purchase more products.
If you decide to use your POP display for a contest, make sure you use proper visualizing. Have a fun slogan and fun artwork. Print this on the display — and don’t forget to include what customers could win.
Make sure the products are ones you know your customer will love to buy. You don’t want them to spend their money on bad products. This will make your company look bad.
3. Be Unique
You don’t want one of the run-of-the-mill POP displays. You truly want your customers to be interested in the display. Make sure your POP display stands out.
Look at the rest of your displays. What can you do to make your POP display unique? Take some time to create a unique message. Collaborate with artists on amazing visuals. You can even add some fun extras, such as sounds and lighting.
Want to go a step beyond other displays? Design the display to look like the product. Offer 3D effects to truly stand out. You can even make your display look like something entirely different.
Don’t forget about the products. Create and promote specific products for the display. Use a different marketing strategy than the one you use for other products.
Offer additional information such as flyers, brochures, and even television advertisements.
4. Make Your Displays the Right Height
Your customers are all shapes and sizes. Some are taller and others are shorter.
You want your products to be eye level — but how do you achieve this with varying heights? Choose the right height.
If you’re targeting adult women, keep the display at 5 feet. If you target men, keep the display at 5’5″. For both genders, choose an in-between height. If you target kids, keep the display at 4’5″.
These are general numbers, but they help determine the line of height. Even if these numbers aren’t exact, they are close enough to stay at eye level.
To fully target a wider range, opt for floor designs with more shelves. This way, you attract consumers of all heights. For kids, keep target products lower and pair them with adult products displayed higher.
5. Use High-Quality Materials
Let’s say you took a lot of time to prepare amazing visuals with bold colors, crafted a catchy slogan, and incorporated strong branding. You set up the products, and the POP display comes crashing down at the end of the day.
There are also other factors to consider; kids messing around, rough customers, and careless employees can make a beautiful display crumble in the blink of an eye.
You should always use high-quality materials to ensure POP displays never falter.
Displays are usually made of cardboard. Some companies may choose foam because it’s cheap and easy to fabricate. Higher quality displays are made of plastics such as acrylic. These plastics are tough and lightweight.
6. Display at the Best Locations
Now that you have your amazing display, where are you putting it? Traditionally, POP displays are used right before the checkout line. This helps customers select excess products before they make their purchase.
But you can set your display anywhere in your store. If you’re promoting a product or type of product, set the display near there. If you’re targeting a certain demographic, such as kids, set the display where kids usually shop.
Displays also increase sales for products that aren’t selling well. You set an attractive display near those areas or create a display specifically for those products.
Sell More with POP Displays
Good visual Merchandising techniques are key when increasing sales. Displays are a cost-effective way to increase sales and market your brand.
But you need to have beautiful and effective displays. Use branding and a unique image to boost display effectiveness. You can use the display near the register or anywhere that will make the most impact.
Always use high-quality materials and make sure the products are ones customers will love. You can even use displays for an innovative marketing campaign such as a contest.
Do you need a POP display? Look at our services.