What if a simple design change could drive your sales through the roof?
It takes creative packaging in order to make a product stand out. And standing out in a crowd of competitors is your best way to boost your sales.
Fortunately, there are a few consumer packaging trends that can help your business run circles around the competition.
Consumer Packaging in the 21st Century
The new year is right around the corner. Many businesses use this time to change how they market and package their products.
Keeping the designs you’ve always had can make it seem like your own business is standing still. However, making some strategic packaging changes can jumpstart your next fiscal quarter and put your business back on top.
Keep reading to check out ten consumer packaging trends to look for as you ring in the new year!
Transparent packaging is not something many businesses use for their products. This means that your products will instantly stand out on store shelves due to their unique visual appeal.
This technique also appeals to customers who are curious about your product. Rather than relying solely on flashy photographs on the box, transparent packaging allows customers to see the actual product they are buying.
Altogether, this simple packaging technique boosts your visual appeal while making your product seem more genuine and authentic.
The Return of Minimalism
Minimalism had been a major design trend for many years. However, minimalism in packaging is poised to make a major comeback in 2018.
The key to minimalist packaging is using symbols and colors customers can easily understand. This helps them to intuitively understand what your product is and how it works.
Customers feel more confident in this packaging because it encourages them to “go with their gut.” This simple design also makes sense for demographics that are in a hurry and don’t have time to figure out a complex package.
Smaller packaging is an extension of the minimalist packaging philosophy. This approach encourages you to place products in sleek packages that favor style over size.
This approach can impress potential customers while also saving your business money. Smaller packaging cuts down on your manufacturing costs and reduces the amount of waste that your company produces each year.
Packaging in previous years has emphasized bold, stark colors in an attempt to stand out. Customers have begun getting tired of this approach. This is why pastel colors are making a comeback.
This color makes your product look soft, warm, and inviting to potential customers. This approach will seem more organic and make your competition and their glaring colors seem desperate.
It’s important to note that while pastels are often considered feminine colors, this color now reads as gender-neutral to most demographics.
Most packages feel the same when customers pick them up. However, you can make your product stand out through creative use of textured packaging.
Products typically appeal to customers only on a visual level. Textured packaging allows you to appeal to them on the basis of touch as well.
This unique packaging approach is one customers will quickly learn to associate with your brand. This expands your brand identity and boosts sales simultaneously.
Much is changing in 2018, but the appeal of “vintage” items is not going away. For packages, vintage means returning to how your packages looked years ago.
The idea behind this is to appeal to a customer’s sense of nostalgia. It also reinforces that your company has been around for many years. That can help you look more trusted and respected than your competitors.
One packaging innovation that customers appreciate is re-usable packaging. This appeals to them on both an emotional and a practical level.
It appeals on an emotional level because it shows you care for environmental conservation. Like sustainable manufacturing, this appeals to an increasingly large demographic who considers the politics behind their purchases.
It appeals on a practical level because it lets the customers use your package long after they’ve used the product. This helps advertise your brand by keeping the package inside a home for a longer time.
Keep in mind that re-usable packaging particularly appeals to Millennial consumers.
Another solid color choice for consumer packaging is to use bold colors. This should be in the form of vibrant gradient colors.
This color choice works best if your packaging appears relatively flat. The use of gradients helps the package stand out while also adding the appearance of additional form and depth.
The return of gradient colors has been long in coming. Embracing these gradients for your own product packaging will help you be ahead of the curve as you head into 2018 and beyond.
Better Demographic Targeting
Your packaging choices should be guided by the demographics of your audience. However, many businesses need to reconsider who their demographics are.
Historically, marketing research has broken down consumers into many different demographics. Recent research suggests there are only two kinds of modern consumers.
The first group is survivalists. These are typically younger consumers whose primary concern when buying a product is to get the most value.
The second is selectionists. These are consumers with more money who want to buy products that seem like premium or exclusive items.
Determining which of these is your main demographic will determine how you package your products.
Sustainable manufacturing is another consumer packaging choice that appeals to consumers who care about the environment. It also helps your business save money with every package that you create.
Sustainable packaging is a great choice simply because it saves your money while establishing your company as one that environmentally-conscious consumers should take a second look at.
The Bottom Line
Consumer packaging trends are constantly changing. If you don’t stay on top of the latest changes, it’s easy to fall behind your competition.