Principles of Powerful POP Display Design A POP display is actually a one piece brand experience. It’s also a retail shelving unit. The ability of a POP display to stand out and use its power to sell is completely in the hands of the manufacturer/designer. Do you know what it is about a display that stops a shopper and generates a purchase? Some display designers feel that any display placed on the floor is... Read More →

Why Point of Purchase Display Should be Your Priority in 2015 2015 is well underway but is your retail strategy looking just like 2014? There’s a cure for that: POP. Several studies have shown strong growth in profit and brand awareness by using Point of Purchase display strategies. And consumers are making buying decisions instore more than ever. Those paperboard or Coroplast displays you see on the floor are... Read More →

Why Point of Purchase Display Should be Your Priority in 2015 2015 is well underway but is your retail strategy looking just like 2014? There’s a cure for that: POP. Several studies have shown strong growth in profit and brand awareness by using POP display strategies. One thing for sure, you will need to do more than your competitors to grab a bigger chunk of retail shopper mindshare. The status quo offers... Read More →

Scientists are working hard to design a more eco-friendly and sustainable material for packaging. While cardboard or paperboard, and many types of plastics are recycled in high percentages, there is still a lot of waste. The growth of bioplastics will add to the question of whether paper or plastic packaging is preferable. How will it comply with government packaging guidelines and retailers own packaging... Read More →

Better Recycling Management Needed A new report by http://www.aaas.org published by Sciencemag.com has revealed a disturbing reality for our ecology here and across the world. To call it a disaster is an understatement. Plastic pollution is growing in leaps and bounds and much of it is filtering through the world’s oceans. It’s clear that some nations are treating the ocean as a garbage can while others spend a... Read More →

Goodbye Plastic and Glass — Hello Wooden Bottles! Wooden beverage containers are probably the last packaging innovation anyone could conceive of, yet it’s happened. The new product is called the Green Fibre Bottle, and the bottle and its enclosure are both biogradable. This zero waste bottle is manufactured with sustainably sourced wood fibre and we’d have to assume it is not recycled wood. To eliminate... Read More →

How Much Money are You Losing by Sticking with Non-Recyclable Packaging? As the amount of consumer packaging in the US and Canada grows, are companies being good eco-stewards to ensure it doesn’t end up in landfills, in the rivers, lakes and oceans, and other natural areas? A new report by The National Resource Defense Council is giving a failing grade to how businesses are handling the production and management... Read More →

9 Significant Trends in Consumer Retail Canada in 2015 It’s time to peer ahead into 2015 since we’re now right into it, and note the major retail trends that will define 2015. Retail gurus and prognosticators are pointing to a change in the retail customer experience in 2015. Brick and mortar retailers will have to do more for the customer  and that means optimizing the instore experience. That’s because online... Read More →

Improving in 2014 How was your marketing ROI in 2013? Are you expecting it to improve? If you were divided about how to spend your 2014 marketing budget, we might have some insight to help you. From reallocating funds to improving your retail promotional collateral to integrating your supply chain, there is plenty you can do to maximize your marketing ROI. Yes, budgets are increasing, but sadly, for some... Read More →

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s happening? Cornerstone Retailing Strategy? Is a retail slump actually a slump in the creative, promotional and selling skills of... Read More →