Have you ever considered packaging as a product? Probably not. But packaging is an item that needs to be manufactured and assembled – just like the product it holds. So retail packaging design is not the place to skimp on the marketing budget. Packaging is important for so many reasons. It not only introduces your product, but also displays it, protects it and preserves it. In fact, there are three... Read More →

Do visions of consumers buying your competitors products haunt you in your sleep? Are you always asking yourself, “what can I do to convince consumers that our product stands out?” You’re not alone. There are over 100,000 products in big box stores at any given time. Depending on your product that could mean anywhere from 2 to 10 direct competitors. So how do you make sure big box customers... Read More →

Financial factors are one of the most common constraints for most businesses when it comes to package personalization projects. More than 73% of the businesses surveyed say that it’s the main reason they’re less willing to personalize their packages. However, most packaging professionals agree that it increases consumer engagement and brand awareness. It’s always great to pay attention to the... Read More →

When your customers visit your store, what do you want them to think? You probably want your customers to do more than grab their products and go. You want them to have an amazing experience. Visual merchandising does more than display items in your store. It constitutes your unique brand and reminds customers why they choose to shop with you. POP displays, or point-of-purchase displays, are a great way to... Read More →

What if a simple design change could drive your sales through the roof? It takes creative packaging in order to make a product stand out. And standing out in a crowd of competitors is your best way to boost your sales. Fortunately, there are a few consumer packaging trends that can help your business run circles around the competition. Consumer Packaging in the 21st Century The new year is right around the... Read More →

Buyer psychology is an integral part of the retail experience. Retailers place every product in a specific location and display it in a specific way based on evidence proving that this will help get the product into the hands of the consumer. This is why companies spend so much time and energy on a product’s POP display. In this day and age, when you can purchase nearly anything online and ship it to your... Read More →

Packaging is the first thing consumers see. And whether we like to admit it or not, packaging influences how we feel about what’s inside. How can you stand out in a crowded marketplace? Exceptional package design is as strategic as product development. That outer wrapping must be attractive and align with your brand. It has to be easy to open but not flimsy. It needs to tell people that what’s inside... Read More →

The retail industry is one of the fastest paced and personalized markets there is. Between the ever-evolving trends of fashion and the demands from consumers, retail display trends change frequently to keep up with the times. You can even tell when the weather outside is about to get hotter or colder as displays change. How do brick and mortar locations stay on the top of their game? To best maneuver the twists... Read More →

Principles of Powerful POP Display Design A POP display is actually a one piece brand experience. It’s also a retail shelving unit. The ability of a POP display to stand out and use its power to sell is completely in the hands of the manufacturer/designer. Do you know what it is about a display that stops a shopper and generates a purchase? Some display designers feel that any display placed on the floor is... Read More →

Why Point of Purchase Display Should be Your Priority in 2015 2015 is well underway but is your retail strategy looking just like 2014? There’s a cure for that: POP. Several studies have shown strong growth in profit and brand awareness by using Point of Purchase display strategies. And consumers are making buying decisions instore more than ever. Those paperboard or Coroplast displays you see on the floor are... Read More →