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Is Your POP Display Packaging Good Enough?

06
JUN
2018
Impactful Packaging Design

7 Tips for Impactful Packaging Design

If you want customers to walk straight to your product in the store, and if you want your sales to go up, you need to spend some time coming up with great packaging design. Your product’s packaging can heavily influence whether or not customers will toss your product in your cart. Take a look at these seven elements that make up the best packaging design. 1. Make Your Design Clear Your product has about... Read More →
by : Mike Robertson
comment : 4
15
MAY
2018
Retail Package Design

7 Important Factors That Determine Your Retail Packaging Design

Have you ever considered packaging as a product? Probably not. But packaging is an item that needs to be manufactured and assembled – just like the product it holds. So retail packaging design is not the place to skimp on the marketing budget. Packaging is important for so many reasons. It not only introduces your product, but also displays it, protects it and preserves it. In fact, there are three... Read More →
by : Mike Wigmore
comment : 0
12
APR
2018
Retail Grocery

How to Create In-Store Displays That Convert

Do visions of consumers buying your competitors products haunt you in your sleep? Are you always asking yourself, “what can I do to convince consumers that our product stands out?” You’re not alone. There are over 100,000 products in big box stores at any given time. Depending on your product that could mean anywhere from 2 to 10 direct competitors. So how do you make sure big box customers... Read More →
by : Mike Robertson
comment : 0
22
MAR
2018
Centrum and Emergen-C Packaging Design

How Package Design Influences Your Customers

Financial factors are one of the most common constraints for most businesses when it comes to package personalization projects. More than 73% of the businesses surveyed say that it’s the main reason they’re less willing to personalize their packages. However, most packaging professionals agree that it increases consumer engagement and brand awareness. It’s always great to pay attention to the... Read More →
by : Mike Wigmore
comment : 0
23
JAN
2018
POP Display Design

6 Tips for Designing Beautiful POP Displays

When your customers visit your store, what do you want them to think? You probably want your customers to do more than grab their products and go. You want them to have an amazing experience. Visual merchandising does more than display items in your store. It constitutes your unique brand and reminds customers why they choose to shop with you. POP displays, or point-of-purchase displays, are a great way to... Read More →
by : Mike Robertson
comment : 0
22
DEC
2017
Consumer Packaging Trends 2018

10 Consumer Packaging Trends to Look for in 2018

What if a simple design change could drive your sales through the roof? It takes creative packaging in order to make a product stand out. And standing out in a crowd of competitors is your best way to boost your sales. Fortunately, there are a few consumer packaging trends that can help your business run circles around the competition. Consumer Packaging in the 21st Century The new year is right around the... Read More →
by : Mike Wigmore
comment : 0
14
DEC
2017
POP Retail Display Trends

Top 2018 Retail Trends For POP Display

Buyer psychology is an integral part of the retail experience. Retailers place every product in a specific location and display it in a specific way based on evidence proving that this will help get the product into the hands of the consumer. This is why companies spend so much time and energy on a product’s POP display. In this day and age, when you can purchase nearly anything online and ship it to your... Read More →
by : Mike Robertson
comment : 1
13
NOV
2017
Power Behind Product Packaging

The Incredible Power Behind Product Packaging

Packaging is the first thing consumers see. And whether we like to admit it or not, packaging influences how we feel about what’s inside. How can you stand out in a crowded marketplace? Exceptional package design is as strategic as product development. That outer wrapping must be attractive and align with your brand. It has to be easy to open but not flimsy. It needs to tell people that what’s inside... Read More →
by : Mike Robertson
comment : 1
28
JUL
2017
Retail Trends 2017 Canada

2017 Retail Display Trends for Products

The retail industry is one of the fastest paced and personalized markets there is. Between the ever-evolving trends of fashion and the demands from consumers, retail display trends change frequently to keep up with the times. You can even tell when the weather outside is about to get hotter or colder as displays change. How do brick and mortar locations stay on the top of their game? To best maneuver the twists... Read More →
by : Mike Robertson
comment : 1
25
MAR
2015

Top 10 Design Tips for Powerful Retail POP Displays

Principles of Powerful POP Display Design A POP display is actually a one piece brand experience. It’s also a retail shelving unit. The ability of a POP display to stand out and use its power to sell is completely in the hands of the manufacturer/designer. Do you know what it is about a display that stops a shopper and generates a purchase? Some display designers feel that any display placed on the floor is... Read More →
by : Mike Wigmore
comment : 0
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Recent Posts

  • 7 Tips for Impactful Packaging Design
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